When Farming Has Gone Too Far
Did you know that you are NOT supposed to use the MLS information to solicit Expired Listings? Here’s a quick video to understand how to avoid violating MLS Rule 12.11.
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Did you know that you are NOT supposed to use the MLS information to solicit Expired Listings? Here’s a quick video to understand how to avoid violating MLS Rule 12.11.
The so-called "farming" of expired listings is more than an MLS rule violation. It's a violation of REALTOR® ethics and the trust consumers have in real estate professionals. Ed Zorn, CRMLS Vice President and General Counsel, details the reasons you should never farm expired listings.