When Farming Has Gone Too Far

Did you know that you are NOT supposed to use the MLS information to solicit Expired Listings? Here’s a quick video to understand how to avoid violating MLS Rule 12.11.

https://youtu.be/XlsDzYOXGQg

The so-called "farming" of expired listings is more than an MLS rule violation. It's a violation of REALTOR® ethics and the trust consumers have in real estate professionals. Ed Zorn, CRMLS Vice President and General Counsel, details the reasons you should never farm expired listings.